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Privacy Policy
Protecting your privacy is important to us. We strive to keep
your personal information confidential. By ensuring that you
are aware of and understand the Intelligent Retail Customer
Privacy Policy, we can provide you with better service. Please
take a moment to read the following policy to learn how we
handle your personal information.
Why we collect personal information
We collect and use your personal information to give you
superior customer service, to provide you with convenient
access to our products and services, and to make a wider range
available to you. In addition, we use your personal
information to keep you up to date on the latest product
announcements, software updates, special offers, and other
information we think you’d like to hear about. This will not
include information from other companies. From time to time,
we may also use your personal information to contact you to
participate in a market research survey, so that we can gauge
customer satisfaction and develop better products.
How we collect personal information
We collect information about you in several ways. For example,
we might ask for your contact information when you correspond
with us, call us to make a purchase or request service,
register to attend a seminar, or participate in an online
survey. In addition, when you purchase a new Intelligent
Retail product, sign up for Intelligent Retail Internet
services, or ask to be included in an email mailing list, we
collect and store the information you provide in a secure
database.
When we disclose personal information
Intelligent Retail works with other companies that help us
provide products and services to you, and we may provide your
personal information to these companies. For example, we may
give distribution companies this information so they can
deliver your products efficiently. The information they
receive is for shipping and delivery purposes only, and we
require that the companies safeguard your personal information
in accordance with Intelligent Retail's policies.
At times we may be required by law or legal process to
disclose your personal information. We may also disclose
information about you if we believe that disclosure is
necessary for the public interest.
How we protect your personal information
Intelligent Retail safeguards the security of the data you
send us with physical, electronic, and managerial procedures.
We urge you to take every precaution to protect your personal
data when you are on the Internet. Change your passwords
often, use a combination of letters and numbers, and make sure
you use a secure browser.
Collecting other personal information
When you browse Apple’s website, you are able to do so
anonymously. Generally, we don’t collect personal information
when you browse — not even your email address. Your browser,
however, does automatically tell us the type of computer and
operating system you are using.
Like many websites, the Apple website uses “cookie”
technology. When you first connect to our site, the cookie
identifies your browser with a unique, random number. The
cookies we use do not reveal any personal information about
you, except perhaps your first name so we can welcome you on
your next visit. Cookies help us understand which parts of our
websites are the most popular, where our visitors are going,
and how long they spend there. We use cookies to study traffic
patterns on our site so we can make the site even better.
In some of our email to you, we use a “click-through URL.”
When you click one of these URLs, you pass through our web
server before arriving at the website that is your
destination. We track click-throughs to help us determine your
interest in particular topics and measure the effectiveness of
our customer communications.
Our companywide commitment to privacy
To make sure your personal information remains confidential,
every employee is aware of thee guidelines.
Where Intelligent Retail's website contains links to other
sites, we do not share your personal information with those
websites and is not responsible for their privacy practices.
We encourage you to learn about the privacy policies of those
companies.
If we are going to use your personal information differently
from that stated at the time of collection, we will try to
contact you via email using the most recent information we
have. If you have not given us permission to communicate with
you, you will not be contacted, nor will we use your personal
information in a new manner.
The Intelligent Retail Customer Privacy Policy is subject to
change at any time. We encourage you to review the privacy
policy regularly for any changes.
Last updated August 2004
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