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How it helped Country Crafts in just 12 months
Country Crafts is an independent gift shop. This is how the owner Claire Crouch found Giftware Connect has improved her shop in the first twelve months.
 

Stock Management. Stock is the largest expenditure in my business. I have reduced stock costs by 17% through ordering fewer products more frequently and more accurately. I print a re-order report which I simply fax directly to my supplier.

 

Improved Customer Experience. Customers are the lifeblood of our business and we always aim to give them a positive and memorable experience. With the Giftware Connect till, the whole transaction process is so efficient. Queues are reduced, we can easily place a customer on hold and deal with another. Returns couldn’t be simpler, scan the receipt and it instantly tells us when the purchase was made and for how much. We then put the returned product straight back into stock. Customers leave the shop having had a really good experience, and come back more often.

 
Product Lines. I get reports on fastest selling lines plus best and worst suppliers. I used to apply similar margins to everything. Now, because tracking product sales is so easy, I adjust them for maximum return. Average mark-up has increased from 1.8 to 2.2. I also track how much up-selling staff are doing and we have recently introduced a bonus scheme to increase average customer spend.

Internet. The internet is here to stay, you cannot ignore it. Giftware Connect creates and manages our internet site for us. When products are purchased, the details are sent directly to the till. In a quiet time they are picked, packed and sent to the customer. We launched in late October with almost immediate results. Incredibly, in November and December internet sales counted for 10% of our revenue. It’s simply amazing!

Save Time. We save a lot of time on the everyday jobs like replenishment, managing returns and bookkeeping. The computer takes much of the workload. We spend the time doing more productive activities to increase revenue like alternating displays, promotions, new product lines and business development. We also have lower staff costs.

 

Promotions. Giftware Connect identifies the fast and slow moving lines so I can quickly identify changing trends. I sell slower movers by running promotions. It’s now so easy, I click a button and I have ‘buy one get one free‘ or ‘15% off’ a certain range. Importantly, each promotion is fully tracked and measured. We compare what works best for our shop at different times.

 

Summary. From a single computer, we have the functionality of a large multiple chain store system, yet so simple to use, it just works! This has transformed my business by saving hours I used to spend on repetitive tasks. More importantly it has increased my turnover and profits. For the first time I am really in control of the business and I am genuinely excited about the future.

 

Stay on top of you business. Make  decisions faster, run your business better.

Simply see where you are making and losing money.

Giftware Connect  Flight Deck© gives you the information you need at your fingertips. 

It really couldn't be easier!


Call today for a quotation.


01635 262718

 

Designed to meet the needs of giftware retailers each step of the way.
 

 

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